Po.et is a shared, open, universal ledger designed to record metadata and ownership information for digital creative assets. Po.et is a continuation of Proof of Existence, the first nonfinancial application of blockchain technology. By creating an open platform on the Bitcoin blockchain, Po.et aims to create the largest verifiable record of digital media assets. The Po.et Network will be the backbone of a framework for building smart, interoperable media applications using a shared, standard and extensible metadata format.
In the same way that blockchain technologies have revolutionized the financial industry by creating an immutable and distributed accounting ledger serving as a platform for financial applications, Po.et will transform the publishing industry by creating an immutable and distributed ledger for creative works that may serve as a platform for both centralized and decentralized media applications.
Decades of combined experience in publishing, media and technology
Jarrod Dicker is an entrepreneurial technology and media executive. Prior to joining Po.et, he was vice president of innovation and commercial strategy at The Washington Post where he oversaw the company’s technology, product, operations and strategy across all business platforms. While at the Post he also founded RED, the company’s research, experimentation and development group. Prior to that, he led product and technology teams at RebelMouse, Time Inc. and The Huffington Post.
Jarrod sits on the board of advisors for Rutgers University School of Innovation, mentors at Techstars IoT and is an advisor to MOGUL Inc., a technology platform that enables women worldwide to share ideas and access content based on personal interests.
David Turner has been a social publishing and technology leader for the past eight years. His background is in building enterprise software that people love to use and creating companies that put people before profits. His most recent roles have given him firsthand experiences into the pain points around the attribution, discovery and distribution of content. Prior to Po.et, David was a CTO at Guff Media, a leader in social content, and vice president of technology at Unified, the social advertising platform that powers Spotify, AT&T and iHeartMedia.
David is an advisor to multiple early stage startups and is a former Y Combinator-backed founder (PageLever S11, acquired by Unified Social).
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June 19, 2018
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